MINOR, COOLBLUE, VISUAL DESIGN
For the minor Interface & User Experience Design my team was coupled with one of the biggest webshop companies of the Netherlands, Coolblue. They have about 149 online shops and are still expanding. In addition of the online shops they have 7 physical stores, two in Belgium and five in the Netherlands.
In the briefing Coolblue mentioned that the physical store experience didn't match the mental model of the online customer. It's our job (prototype Gaël van Heijst
, Interaction Designer Jos Bezemer
, planner and concept Marco Hordijk
), to design and prototype a solution for this problem.
During the research we did a lot of field/desk research. Because I was the Visual Designer my job was to research the visual identity (online & offline) of Coolblue but also it's competitors. But I and the prototyper (Gael) also came up with a workshop that would be followed by two Coolblue employees, the UX Designer and the formula manager. In this workshop we let them make a customer journey and a empathy map. With this and the information we got from customer interviews we had enough information to make persona's and scenario's.