New Captains
Visual Design | Interaction Design
NEW CAPTAINS, VISUAL & INTERACTION DESIGN



A NEW FILM PRODUCTION COMPANY

Update: New Captains wants a stand alone website for their animation devision, so they asked me to design that as well ;)

New Captains is a new film production company with big ambitions. They contacted me to make the Visual Design for their website. I made the design for the entire site and gave them constructive advice of what would and wouldn't work in terms of design and interaction.

Before starting designing the screens I made a competitors analysis and did research on New Captains herself. Working that way creates a clear vision for the visual direction. After the research I started with wireframing, it's important to create structure and hierarchy at this stage so that in the design stage the focus will lay on the design itself.
TYPOGRAPHY

The client wanted a strong recognizable font. I chose Gotham Bold and Black for the head, subhead and subtitle because the font-size of these elements allowed such thick font. But when using Gotham for a smaller body text I realized the legibility of the individual characters became less distinct. So for the body text I chose Raleway Regular, easy to read when it's smaller but it still manages to have a personality. Just look at those W and Q's.
ILLUSTRATIONS

To give the site a complete custom made feeling I made some illustrations. When creating the illustrations I sparred with New Captains to discuss what kind of illustrations we should use for what purpose. Because the color of New Captains is orange all of the Illustrations have a hint of this color. The Illustrations with the red color are newer illustrations for their Animation Captains website.