UX / UI designer and tech enthousiast

As a designer, I’ve had the opportunity to work with a diverse range of clients on various projects. My experience includes solving UX challenges, delivering UI designs for development, setting up documentation and design systems, creating illustrations and animations, running design sprints, and mentoring other designers. In addition to designing, I enjoy reading books and experimenting with new technologies, such as new tools and generative AI 🤖.
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In addition to designing, I enjoy reading books and experimenting with new technology like new tools like generative AI 🤖.

What I do

UI 🧅

Designing interfaces for delivery towards development or preliminary concepts to discuss with stakeholders. Ranges from flows, features, prototypes, visual design, assets and documentation.

UX 🧠

Understanding the user and business needs through different methods and translating those to align with each other to ensure the best experience possible.

How I do it

Discover

What is the challenge, for who and why. Gathering and analysing all data there is or use methods, like user-interviews, for generating missing data.

Define

Analyse the outcomes from the research phase to define what the real challenge is.

Develop

Design and iterate on the chosen direction and test it with users and gather feedback from stakeholders.

Deliver

Handover towards development to start building, documentation, prototypes, assets, flows.

Tools

Figma
Protopie
Rive
Framer
Sketch
Photoshop

Illustrator
Premiere pro
After effects
Blender
HTML/CSS
Webflow

Jira
Zeroheight
Confluence
Storybook
HTML / CSS

Experience

Working for a design agency allows me to gain experience from a wide variety of projects. This selection of clients is based on the length of the projects, ranging from 4 months to multiple years.

Hike One

2015 — Current

Design agency. Working for a wide variety of clients. Responsibilities varies from UI/UX design to setting up design systems, running design sprints, guiding other designers and mentoring (graduation) interns.

Superstruct ID&T

2024

Responsibilities

UX & UI design, app design, usability testing

Working on a new app for festival visitors.

Marktplaats

2024

Responsibilities

Facilitating workshop, storyboard, animatic, 2d animation

For Marktplaats I have produced explanatory animation video’s in the existing illustration style of Marktplaats that helps explaining new features to their customers.

Philips Hue (Signify)

2022 — 2023

Responsibilities

UX & UI design, prototyping, E-commerce & marketing, design system, stakeholder management, documentation, Illustration, mentoring, webdesign

Philips Hue is the B2C product-line of Signify, a smart lighting system for your home. I was part of the in-house e-commerce website design team and responsible for designing new features, improving the old, setting up design processes and improving their design system.

Ayvens (Leaseplan)

2021 — 2022

Responsibilities

UX & UI design, app design, stakeholder management, usability testing

For Leaseplan I was part of the concept team for the mobile app and website where we worked on testing new features.

Awell

2021 — 2021

Responsibilities

UI designer, prototyper

Worked on the Pathway-studio a collaboration tool for healthcare professionals that helps them plan, plot and track the care-pathways of their patients.

Signify / Interact

2017 — 2019

Responsibilities

Visual design lead, design system, UI design, documentation, mentoring

Interact is Signify's portfolio for B2B lighting solutions. The portfolio ranges from simple energy monitoring dashboards to complex systems that allow various user groups to manage city lighting. With a team we were responsible for setting up a white label design system and translate/contribute to their new branding for the digital applications.

Liberty Global, Horizon Go app, Horizon 4 TV-box

2015 — 2016

Responsibilities

Documentation, UI, prototyping, app design, web, TV

Liberty Global offers home entertainment products for multiple countries and millions of users. I have set up both the Android and iOS solutions, and worked on the set-top box that is the TV interface for local providers such as Ziggo, Virgin Media and Telenet. Together with a team of business analysts, product owners, designers, and developers, we worked daily on improvements and feature updates.

Het Financieele Dagblad

2014

Responsibilities

UI & ID design, development

Worked as a freelancer to improve the UX of the website to keep users longer engaged with the website.

Redkiwi

2014

Responsibilities

Graduation internship

Researched the hypothesis if UI animations can benefit the user experience in a functional and aesthetic way.

Rotterdam University of Applied Science

2010 — 2014